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1. Basic Identifying Information
The Basic Identifying Information prominently
displays the product and Agreement Number
on the mail piece without having to open
it (as illustrated below).
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The
Basic Identifying Information
must be printed in one of the
following locations in minimum
6 point font:
•
on
the cover (front, back or spine
if perfect bound) of a magazine;
•on
the front or back page of a newspaper
or newsletter; or
•
on
the address label; or
• as
part of the postal indicia (if
the customer uses this proof of
payment option) |
The
Basic Identifying Information must contrast
with the background and be clearly visible
on or through the wrapper, if clear-wrapped,
and must appear as follows.
Example A
PM12345678 R12345*
Example B
Publications Mail Agreement #40012345
Registration #12345*
*Publications Assistance Program
(PAP)-eligible titles only
NOTE: If the publication is in an envelope
or opaque-wrapped, the Detailed Identifying
Information must appear on the outside
of the wrapper or envelope, instead of
the Basic Identifying Information. In
addition, the Detailed Identifying Information
does not need to be duplicated inside
the publication if it is printed on the
outside of an opaque wrapper or envelope.
Opaque-wrapped
Bundles of Unaddressed Copies must contain
the Detailed Identifying Information on
the outside of the wrapping instead of
the Basic Identifying Information.
Detailed
Identifying Information
The Detailed Identifying Information is
also required for each host publication
in one of the following locations:
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•
on
one of the first five or last
five pages; or
•
on
the front or back cover or along
the spine (to replace the Basic
Identifying Information); or
•
on
the first page of the table of
contents (even if outside the
first/last 5 pages); or
• in
the masthead (even if outside
the first/last 5 pages); or
• on
a clearly identifiable insert
card securely enclosed in the
host publication; or
•
on
an insert card for the address
which is clearly visible through
a polybag; or
•
on
the outside of an opaque wrapper
or envelope (to replace the Basic
Identifying Information). |
The Detailed Identifying
Information must appear similar to
the illustration in the example below
and must also contrast with the background,
for legibility
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PUBLICATIONS
MAIL AGREEMENT NO. 12345678
REGISTRATION NO. 12345 [applicable
to PAP-eligible titles]
RETURN UNDELIVERABLE CANADIAN
ADDRESSES TO
CIRCULATION DEPT.
330-123 MAIN ST
TORONTO ON M5W 1A1
email: circdept@publisher.com
[optional until further notice,
pending implementation of electronic
Return to Sender] |
The
following guidelines can assist you to
determine if the item is subject to the
Piece Level surcharge:
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IF... |
THEN... |
|
the
Basic Identifying Information
is not printed in any of the locations
listed above |
the
surcharge will apply, unless
the Detailed Identifying Information
is there instead |
|
the
Detailed Identifying Information
is not printed in any of the locations
listed above |
the
surcharge will apply |
|
there
is a Publications Mail indicia
on the item, which includes the
Agreement Number (and Registration
Number, if PAP eligible) |
this
constitutes the Basic Identifying
Information. The surcharge
will not apply. |
|
the
Basic or Detailed Identifying
Information is in a font size
that is not easily readable |
because
the font size is under six-points.
The surcharge will apply. |
|
the
Detailed Identifying Information
is:
- on the outside of
the envelope or
- on the opaque wrapper,
or
- visible on or through
a clear
polybag,
or
- on the cover of
the host publication |
the
Basic Identifying Information
is not required (since
that information is contained
in the Detailed Identifying Information).
The surcharge will not apply. |
|
the
Detailed Identifying Information
is:
- on the outside of
the envelope or
- on the opaque wrapper,
or
- visible on or through
a clear
polybag,
or
- on the cover of
the host publication |
the
Detailed Identifying Information
does not need to be duplicated
on the inside of the publication.
The surcharge will not apply. |
|
the
return address in the Detailed
Identifying Information is not
a Canadian address |
the
surcharge will apply. |
|
the
Detailed Identifying Information
includes all of the information
required but is formatted differently
or wrapped on fewer lines than
in the example provided |
the
surcharge will not apply. |
|
the
Detailed Identifying Information
includes references such as Canada
Post, Canadian, CPC
or Postmaster. |
the
surcharge will not apply. |
|
the
Detailed Identifying Information
is in mixed case (upper and lower) |
the
surcharge will not apply. |
|
A
combination of the Detailed
Identifying Information and the
Basic Identifying Information
is:
- on the outside of
the envelope or
- on the opaque wrapper,
or
- visible on or through
a clear
polybag,
or
- on the cover of
the host publication |
the
surcharge will not apply as long as the three following elements appear:
- Product name in
full or abbreviated:
Publications
Mail or PM (PP in French)
- Agreement Number
and Registration
Number(if
applicable)
- Canadian return
address for
undeliverables
|
|
the
address
- on the outside of
the envelope or
- on the opaque wrapper,
or
- visible on or through
a clear polybag,
or
- on the cover of
the host publication
is the only visible address
and that this is the address for
undeliverable address information |
the
surcharge will not apply but you may be advised of the proper wording "Return undeliverable
Canadian addresses to" to
be used in future mailings for
clarity.
Future non-compliance will
result in the application of the
surcharge. |
|
the
words such as "Undeliverable"
and/or "Return" are
present
- on the outside of
the envelope or
- on the opaque wrapper,
or
- visible on or through
a clear
polybag,
or
- on the cover of
the host publication
thus making it clear that the
address provided is for the return
of undeliverable Canadian addresses |
the
surcharge will not apply but you may be advised of the proper wording "Return undeliverable
Canadian addresses to" to
be used in future mailings for
clarity.
Future non-compliance will
result in the application of the
surcharge. |
|
the
email address is not indicated
as part of the Detailed Identifying
Information... |
the
surcharge will not apply. Electronic
Return to Sender will be implemented
in 2005. The email address notation
is not mandatory until further
notice. However, we encourage
mailers to include it for future
use. |
|
the
unwrapped or clear-wrapped (transparent
polybag) publication contains
the Basic Identifying Information
on or through the wrapper, but
the Detailed Identifying Information
is not located inside the publication
itself |
the
surcharge will apply |
SUMMARY
ALL
WRAPPED PUBLICATIONS
The Detailed Identifying Information
is required on the outside of opaque
envelopes/wrappers. It is optional
to have it visible on or through the clear
polybag. If the Detailed Identifying Information
is used in this way, then no other identifying
information is required anywhere else.
CLEAR-WRAPPED
PUBLICATIONS
If the Detailed Identifying Information
is not visible on or through clear the
polybag, then the Basic Identifying
Information is required on
or visible through the clear polybag.
In this case, the Detailed Identifying
Information is also required inside
the publication or elsewhere on the first
or last five pages; or on the first page
of the table of contents (even if outside
the first/last 5 pages); or in the masthead
(even if outside the first/last 5 pages);
or on a clearly identifiable insert card
securely enclosed in/with the host publication.
UNWRAPPED
PUBLICATIONS
If the Detailed Identifying Information
is not on the outside of an unwrapped
publication or on an insert card, then
the Basic Identifying Information is required
on the outside of the publication or on
the address label. If only the Basic Identifying
Information is on the outside of the publication
or on the address label, then the Detailed
Identifying Information is required on
the inside of the publication or elsewhere
in the first or last five pages; or on
the first page of the table of contents
(even if outside the first/last 5 pages);
or in the masthead (even if outside the
first/last 5 pages); or on a clearly identifiable
insert card securely enclosed in the host
publication.
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