the wording of the items does not have to be
identical, the theme of the message must be
uniform. The mail items must all have the same
specific purpose and the same specific goal.
purpose of the mailing must be to sell a product
or service or promote the use of a product or
can use what they know about their customers
in their message to them (using database marketing).
The promotional message can now be personalized.
The advertiser can send a tailored message using
information about a specific customer and their
purchase behavior and other information they
can capture in their database.
Performance reports from corporate issuers,
sent primarily for promotional purposes, such
as annual, semi annual and quarterly reports
of mutual funds and corporations are acceptable.
Also included are Prospectuses, and Segregated
Fund reports mailed by insurance companies.
can promote an offer or solicit a response from
prospects or potential customers (unsolicited),
but once they respond to the offer (solicited),
advertisers cannot respond or fulfill their
request by Addressed Admail.
notices in respect of a publication are acceptable
as Addressed Admail.
MATERIAL NOT ACCEPTABLE:
promotional printed matter such as publications,
newsletters, magazines, tax forms, voter notices,
as well as items such as surveys, or questionnaires
Recall and renewal notices that are not for
Proxies and ballots.