UNIFORM MESSGAGE:

Although the wording of the items does not have to be identical, the theme of the message must be uniform. The mail items must all have the same specific purpose and the same specific goal.

The purpose of the mailing must be to sell a product or service or promote the use of a product or service.

Advertisers can use what they know about their customers in their message to them (using database marketing). The promotional message can now be personalized. The advertiser can send a tailored message using information about a specific customer and their purchase behavior and other information they can capture in their database.

Financial Performance reports from corporate issuers, sent primarily for promotional purposes, such as annual, semi annual and quarterly reports of mutual funds and corporations are acceptable. Also included are Prospectuses, and Segregated Fund reports mailed by insurance companies.

Advertisers can promote an offer or solicit a response from prospects or potential customers (unsolicited), but once they respond to the offer (solicited), advertisers cannot respond or fulfill their request by Addressed Admail.

Renewal notices in respect of a publication are acceptable as Addressed Admail.

Non promotional printed matter such as publications, newsletters, magazines, tax forms, voter notices, as well as items such as surveys, or questionnaires and forms.

- Recall and renewal notices that are not for publications.

- Fulfillment.

- Proxies and ballots.